A site that incorporates modern elements of design, optimized images, and other multimedia is much better to convert customers.

As a result, the appearance of your website plays a huge role in its success!

Navigation is the part of your website that lets people find what they want. Modern websites have simplified navigation to work on desktops and mobile devices.

Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale.

1.  Video marketing.

2. Downloadable content

3. Infographics

Direction refers to showing someone how they can proceed on your page in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful.

Action is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site.

CTAs can take the following forms: Text links, Image links, Buttons, Form fields & more