Marketing Meaning:

The series of action performed or business of promoting the product, services, or content through market research and advertising.

Marketing is basically a tactic in practice to promote or sell the product, service or content based on the market research, market trends, forecasts and creative skills.

Marketing involves the following objectives in order to reach the end goal:

• Finding the relevant audience groups
• Understanding their behavior
• Devising the strategy in approaching them
• Educating the audience groups about the product
• Selling it to the audience groups

Steps involved in marketing

Types of marketing

Push Marketing:

Marketing activities wherein the focus is mainly to introduce the product or to make the target group of audience aware of the product.

Pull Marketing:

The marketing activity which intends to serve the content or product’s user who are already aware of it and actively looking for it.

Marketing Channels their Types and Classification

Marketing can be further classified as

Traditional Marketing:

Traditional marketing is an approach where the classical and proven marketing strategies are implemented and typically these do not make use of internet technologies.

Eg: Newspaper ads, Brochures, hoardings

Digital Marketing:

In simple words, the marketing done using the internet technologies and electronic gadgets

Eg: SEO, Google AdWords, Display marketing

Note: SMS Marketing, TV ads and Radio ads are not come under digital marketing, they all just make use of electronic gadgets but not the internet technologies.