Marketing Meaning:
The series of action performed or business of promoting the product, services, or content through market research and advertising.
Marketing is basically a tactic in practice to promote or sell the product, service or content based on the market research, market trends, forecasts and creative skills.
Marketing involves the following objectives in order to reach the end goal:
- Finding the relevant audience groups
- Understanding their behavior
- Devising the strategy in approaching them
- Educating the audience groups about the product
- Selling it to the audience groups
Steps involved in marketing
| STAGES | ACTION EG |
|---|---|
| Market Analysis | Finding the relevant audience groups |
| User Analysis | Understanding their behavior |
| Strategy | Devising the strategy in approaching them |
| Building Trust | Educating the audience groups about the product |
| Serving the purpose of both | Selling it to the audience groups |
Types of marketing
Push Marketing:
Marketing activities wherein the focus is mainly to introduce the product or to make the target group of audience aware of the product.
Pull Marketing:
The marketing activity which intends to serve the content or product’s user who are already aware of it and actively looking for it.
Marketing Channels their Types and Classification
| MARKETING CHANNEL | MARKETING TYPE | CATEGORY |
|---|---|---|
| SEO | Pull Marketing | Digital Marketing |
| SEM | Pull Marketing | Digital Marketing |
| Display Marketing | Push Marketing | Digital Marketing |
| Social Media Reach Ads | Push Marketing | Digital Marketing |
| ASO | Pull Marketing | Digital Marketing |
| E-mail Marketing | Push Marketing | Digital Marketing |
| Affiliate Marketing | Pull Marketing | Digital Marketing |
| Ads on Ad network | Push Marketing | Digital Marketing |
| Newspaper Ads | Push Marketing | Traditional/Offline Marketing |
| Flyers | Push Marketing | Traditional/Offline Marketing |
| Hoardings | Push Marketing | Traditional/Offline Marketing |
| Content marketing | Push Marketing | Traditional/Offline Marketing |
| Tv Ads | Push Marketing | Traditional/Offline Marketing |
| SMS Marketing | Push Marketing | Traditional/Offline Marketing |
| Radio Ads | Push Marketing | Traditional/Offline Marketing |
Marketing can be further classified as
Traditional Marketing:
Traditional marketing is an approach where the classical and proven marketing strategies are implemented and typically these do not make use of internet technologies.
Eg: Newspaper ads, Brochures, hoardings
Digital Marketing:
In simple words, the marketing done using the internet technologies and electronic gadgets
Eg: SEO, Google AdWords, Display marketing
Note: SMS Marketing, TV ads and Radio ads are not come under digital marketing, they all just make use of electronic gadgets but not the internet technologies.
Ramya Teja
Digital Marketing Expert, consultant, Mentor and
Director of KandraDigital Marketing
Solutions Pvt Ltd.
Kandra Digital
