Marketing Definition and Types Of Marketing

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Marketing Meaning:

The series of action performed or business of promoting the product, services, or content through market research and advertising.

Marketing is basically a tactic in practice to promote or sell the product, service or content based on the market research, market trends, forecasts and creative skills.

Marketing involves the following objectives in order to reach the end goal:

  • Finding the relevant audience groups
  • Understanding their behavior
  • Devising the strategy in approaching them
  • Educating the audience groups about the product
  • Selling it to the audience groups

Steps involved in marketing

Stages Action Eg
Market Analysis Finding the relevant audience groups
User Analysis Understanding their behavior
Strategy Devising the strategy in approaching them
Building Trust Educating the audience groups about the product
Serving the purpose of both Selling it to the audience groups

Types of marketing

pull marketing vs push marketing

Push Marketing:

Marketing activities wherein the focus is mainly to introduce the product or to make the target group of audience aware of the product.

Pull Marketing:

The marketing activity which intends to serve the content or product’s user who are already aware of it and actively looking for it.

Marketing Channels their Types and Classification

Marketing Channel Marketing Type Category
SEO Pull Marketing Digital Marketing
SEM Pull Marketing Digital Marketing
Display Marketing Push Marketing Digital Marketing
Social Media Reach Ads Push Marketing Digital Marketing
ASO Pull Marketing Digital Marketing
E-mail Marketing Push Marketing Digital Marketing
Affiliate Marketing Pull Marketing Digital Marketing
Ads on Ad network Push Marketing Digital Marketing
Newspaper Ads Push Marketing Traditional/Offline Marketing
Flyers Push Marketing Traditional/Offline Marketing
Hoardings Push Marketing Traditional/Offline Marketing
Content marketing Push Marketing Traditional/Offline Marketing
Tv Ads Push Marketing Traditional/Offline Marketing
SMS Marketing Push Marketing Traditional/Offline Marketing
Radio Ads Push Marketing Traditional/Offline Marketing

Marketing can be further classified as

Digital marketing Vs traditional marketing

Traditional Marketing:

Traditional marketing is an approach where the classical and proven marketing strategies are implemented and typically these do not make use of internet technologies.

Eg: Newspaper ads, Brochures, hoardings

Digital Marketing:

In simple words, the marketing done using the internet technologies and electronic gadgets

Eg: SEO, Google AdWords, Display marketing

Note: SMS Marketing, TV ads and Radio ads are not come under digital marketing, they all just make use of electronic gadgets but not the internet technologies.

Manjunath Kandra
Author

Digital Marketing Expert, consultant, Mentor and Director of KandraDigital Marketing Solutions Pvt Ltd.

KandraDigital is a premium Digital Marketing Agency and web solutions provider helping companies with their internet marketing portfolio. For Growth Hacks, Digital marketing Consulting services, Website Design & Development, Content Writing Services, Graphic Design/Logo Design services KandraDigital is the go to company for brilliant strategies & Quality Work.

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