The most often heard words in the internet marketing or digital marketing are SEO and SEM, they are the widely implemented, used and are sustainable digital marketing strategies for many companies, including small scale, and massive websites catering to retail and B2B, across various industries.

With the kind of business success SEO & SEM bring in most of the organizations rely on these marketing methods compulsorily.

To help you quickly understand the differences between SEO and SEM I have created a comparison table for SEO and SEM, this simple table with images/illustrations will help you understand SEO and SEM for both business owners and professionals who are in start of their digital marketing career or about to start the digital marketing,

SEM and SEO

The above results are through SEM and the below one are through SEO

Here are a few more details around SEO and SEM, which you may have to know.

What are Search Engines:

Search engines are marketing platforms or a system that scrapes massive amounts of content from the internet and stores on its server in an organized structure in order to serve the user queries by creating a convenience of click and direct for the user to respective content/web pages or websites on the internet a user is looking for.

Search engines are applications or platforms which store the information on their servers and later serve the content to the user based on their queries accordingly.

Search engines as a marketing platform:

Search engines as a marketing platform allow businesses to promote them in different methods,

• Optimizing their websites  to rank organically on their platforms- Enabling Only SEO
• Participate in an auction or pay them in order to be available on their platforms- Enabling Only SEM
• Optimizing the websites and Participating in the auction- Enabling both SEO and SEM

How do search engines work?

You may have to go through the article , how exactly websites rank on Google search results.

The article helps you to understand the search engines functionality, the factors that make a specific website to rank on Google search results and more.

About Organic search marketing  or SEO:

The article about SEO,

1.  SEO or search engine optimization
2. Demand for SEO professionals
3. How to become an SEO professional
4. How to do SEO for a website
5. Best Off-page SEO activities
6. SEO audit
7. Search engine optimization course (SEO)

Must read articles about Paid Marketing:

1. About Paid marketing
2. Tips to achieve great results from paid marketing campaigns