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The Diet and Fitness Industry is emerging by leaps and bounds every passing year. We have done a small research on the fitness industry measuring the potential, scope and current players in India and a comparison against other developed countries. The demand of Fitness Industry is flourishing by a large number as people are now aware that Healthy lifestyle should be one’s foremost priority.
Note: The data collected is on December 2017 and by now the numbers would have changed at a significant level.
Brief:
The current retail market for health & fitness is around Rs. 7000 crores and expected to grow by Rs.10,000 crore plus
Gym and Weight loss/gain are the most in demand requirements in Indian markets
Countries Share in the Industry- Revenue
- India stands out of competition with a negligible share of 0.5%
- The US is the biggest market
- Germany, UK, and Brazil each have a 10% coverage
Category In demand in the market
- Globally fitness stands at the highest demand
- Gym, weight loss/gain & workouts stands at the second highest priority
Category Demand Indi
- In India, weight loss/gain and Gym needs stand at the highest demand
- Yoga & Fitness related requirement are the second highest in demand
India’s Top Fitness Centers
- Talwalkar’s Gym
- Fitness First
- Gold’s Gym
- Fitness One
- Ozone Fitness and Spa
Market Places
- CureFit ($46 million)
- HealthifyMe ($7 million)
- HUG Innovations ($5 million)
- BolttSportsTechnologies ($1 million)
- Fitternity ($1 million)
- MobieFit Technologies ($1 million)
- Fitpass ($2 million).
Companies Capital raised and their revenues
| COMPANY | TOTAL CAPITAL RAISED $MN | REVENUE $MN |
|---|---|---|
| Cult/curefit | 45 | NA |
| HealthifyMe | 7 | 35 |
| HUG Innovations | 5 | 3 |
| Boltt Sports Technologies | 1 | NA |
| Fitternity | 1 | 10.4 |
| Mobiefit | 1 | NA |
| Fitpass | 2 | 5.6 |
Outside Gym
- People who are interested in having fitness, but do not prefer going to the Gym, engage in other outdoor activities like:
Key Growth Drivers Of Fitness Industry
- Growing disposable income and higher discretionary expenditure
- Rising lifestyle diseases, obesity, diabetes
- Rising awareness of healthy lifestyle among Indians
- Industry least affected by slowdown in economy
- Growing young population which is the target market
- Rapid urbanization and westernizatio
Manjunath Chowdary
Digital Marketing Expert, consultant, Mentor and
Director of KandraDigital Marketing
Solutions Pvt Ltd.
Kandra Digital
