According to the latest report, the annual growth of content marketing will go by $217.3 billion until 2021. Now the question arises why countless companies are spending their time and money on content marketing.

And the answer to this question is content marketing is the compelling method by which businesses get great value and growth as compared to the traditional form of marketing. In a report, it is stated that content marketing costs very less price; around 62% less than conventional marketing and has the power to generate thrice more sales if used with proper planning.

Moreover, some businesses think that content marketing is hard because they don’t know where to start. So, if you want to use content marketing in the growth of your business, you must adopt it with proper planning and must have the right strategy and tactics.

Now, what comes next?

Content marketing will be more effective if it is adopted with a proper plan and with the right content marketing tools.

Now the question arises what the various content marketing tools that help businesses to grow within no time are?

So, here we have assembled the list of top content marketing tools which will definitely make your work easy and productive without much efforts: –

1. HubSpot

HubSpot is one of the prominent content marketing tools that have all-in-one features like, inbound marketing, sales, and CRM suite, which helps marketers to create compelling content that drives sales.

Moreover, the marketing suite is beneficial for content marketers as it will create content, then optimize it, and helps in reaching the right audience. The best part of HubSpot is after you create an account and distribute your content; it automatically analyzes the marketing tactics and assumes the overall performance of the content.

2. BuzzSumo

Are you aware of what kind of content is trending in the market?

Or do you want to know about what type of writing does your business needs towards growth?

If no, then BuzzSumo is the perfect answer for the above questions. It is a content marketing tool that will enhance your reach and make your business recognized. Apart from that, you will get the insight into content while discovering which type of content is most trending in the market.

The essential thing about this tool is you will get all types of alerts regarding keywords, etc.

3. Content tools

It is another content marketing platform that helps businesses to create, publish, and most essentially analyze fruitful marketing campaigns. Apart from that, this application also comes with an in-built content editor, which helps you to create content while taking care of SEO indicators.

Moreover, some of its advanced features are AI-powered content insights, collaboration support, integration, auto-publishing for various social media posts, etc.

4. WordPress

This tool called WordPress is one of the leading and prominent names in the content marketing industry. Hence, with the help of this tool, you can easily create a website or blog which comes with an easy to publish platform.

The publishing platform is so secure that even beginners can eventually publish content on it.

5. Adobe Spark

As the trend of storytelling is on the rise, that’s why it becomes essential to boost the content with graphics and images. But, for adding images and graphics into the content, you don’t need to be a pro. This means with the help of Adobe Spark, you can easily add graphics, images, or animated videos in your post to make it attractive and impressive for the target audience

6. Google 

When anyone talks about content writing, then there is no way to neglect Google. The top search engine Google delivers a ton of content marketing tools, which will make a significant impact on the content strategy. Moreover, some of the tools that Google offers are Keywords Planner, Google Trends, etc.

And the essential thing about all the Google content marketing tools is all are free of cost.

  7. Google Docs

Google Docs is another content marketing tool that helps in finalizing work before the final presentation. Nowadays, no content writer in the market doesn’t use Google Docs, and no doubt, it is one of the best platforms for collaboration. And the best part of this platform is it is straightforward to navigate that delivers pleasant user experience.

8. Yoast

This is another favorite platform if you want to use SEO optimized content. After writing content, it will help the writer to gain maximum reach of SEO by telling them the mistakes regarding their content.

Final thought

Content marketing is a very focused and hard-working field that helps in making the businesses successful and gains profit. With the help of the above-mentioned content marketing tools, you can make your work easier and easily engage the audience.

Manjunath Chowdary

Digital Marketing Expert, consultant, Mentor and
Director of KandraDigital Marketing
Solutions Pvt Ltd.