Are you looking to find helpful SEO tools? Let’s talk about a few of them. 

Around 68% of online experiences are caused by search engine activity. In other words, more than half of any activity on the internet begins with a simple search. That’s why SEO is essential for any marketer or business today.

But everyone wants their website featured on Google. And, since Google features 85% of the search engine market share, it’s essential to tend to its guidelines.

So, let’s understand how tools can help with that, how many types there are, and which ones you should use for higher SERP ranks.

Defining SEO Tools:

SEO tools are a set of software and services that help optimize websites for search engines. They can be used to improve the visibility of a website on search engine results pages (SERPs). Simply by increasing the number of visitors to the site, they can be used to improve the quality of those visitors.

Now, one might think that SEO tools are programs that allow one to elevate their SEO content’s quality and integrity. However, these SEO tools can be for more than just content creation. In today’s digital marketing scenario, where other elements are essential besides content,

SEO tools can help with:

• Conducting website audits
• Understanding website retention rates
• Finding broken backlinks
• Creating backlinks or interlinks
• Finding keywords

Many SEO tools are available today, but not all are created equal. Some SEO tools are more effective than others, and some have more features than others. It is essential to research before buying any SEO tool to know which will work best for your needs.

Types of SEO Tools

The term “SEO Tools” is a broad one. However there are many types of tools, but the three main ones are as follows:

On-Page SEO Tools

On-page SEO tactics are technical and content-related aspects that occur within a domain. So, these tools can help a website owner or content creator tend to their on-page SEO needs, such as CMS (content management systems) or a simple On-Page SEO checker.

Off-Page SEO Tools

Off-page SEO tools allow one to conduct practices that help with SEO beyond their domain. So, these tools allow you to understand the type of content you need, technical aspects like link building, and finding websites for you to guest post on.

Technical SEO Tools

Technical SEO tools are website or content related. However, their primary job is to tend to technicalities, such as:

• Domain authority—checking or building
• Analysis of your website and content’s performance
• Finding retention rates
• Finding broken links or orphaned pages

Therefore, the technical aspects of these tools are just as important as the content.

Why SEO Tools Are Important for Higher Search Engine Ranks

SEO is a blend of technicalities and content creation. Most of these technicalities can be challenging to deal with. Thus, SEO tools can make life easy for a writer and market only ideal for creating content but also an important reason for an SEO strategy.
Therefore, tools are needed by both writers and technical SEO experts. In this article, we’ll explore a few tools, but the primary purpose of picking them is to ensure higher SERP ranks and analysis to get there.

Top 10 SEO tools that help to rank your website high on Search Engines:

Picking an SEO tool depends on the need you have at the moment. However, the tools we’ve picked today are needed in all cases and at all times. So, without further ado, here are our top 10 SEO tools, which are helpful in higher search engine ranks:

Prepostseo

Prepostseo is an all-around provider of SEO and content-related tools. This website has everything you need to make your SEO journey more accessible. It doesn’t simply assist you in content creation but also the technical aspects of SEO.

So, where exactly can you use this great toolkit? It can help you tend to various vital aspects of SEO, such as:

• Scanning your content for plagiarism
• Paraphrasing your content to remove plagiarism or shift to specific content tones
• Index your pages in Google
• Make viable backlinks
• Summarize your content for metadata
• Find guest-posting sites
• Find the domain authority of a guest post site
• Enable thorough grammatical quality

These factors make it an ideal companion for a content writer or an SEO expert. Therefore, to ensure the quality of your content, pages, and domain, you need Prepostseo above all else.

Google Analytics

Google Analytics is one of the must-haves for any SEO expert today. This is the primary tool that many companies, marketers, and sometimes writers use to understand the performance of their websites/content.

Now, this remarkable tool tackles many aspects of SEO. But to keep it simple, here’s what it can do:

• Gather data analysis of your website
• Analyze and monitor the performance (speed and compatibility)
• Identify users’ browsing patterns
• Integration with various applications
• Data visualization to understand website performance better

In simple words, this is an ideal tool to keep track of your website’s performance. On top of that, if you’re using paid search engine methods, i.e., SEM, then you can measure those metrics using this tool.

Ahrefs

Ahrefs is another total SEO utility that allows you to trace your website and content metrics.

For instance, it can be used to analyze:

• Website’s link profile
• Keyword rankings
• SEO health (overall metrics)
• Keyword research for Google, YouTube, Amazon, etc

Therefore, this complete tool is ideal for all marketing experts and SEO content creators today. By allowing you to analyze all the fundamental essentials of your website and content, it keeps you in the loop of your website’s general performance.

Moz DA Checker

Moz’s DA checker is one of the most viable tools available today. It allows you to check for your website’s domain authority. It analyzes the Moz score, developed by the same website, to allow you to understand the likelihood of your website ranking higher in SERP.

So, the analysis comprises DA score, spam score, link root domains, and ranking keywords. Analyzing each aspect can help you understand which technical or content aspect of your website needs more work to increase the chances of it standing out in SERP.

Google Search Console

Google Search Console is yet another excellent utility for SEO experts. Why does this tool matter when Google Analytics is already on the list?
The critical difference between the two programs is that Google Analytics tells you metrics regarding user experience. At the same time, Google Search Console is ideal for handling search-engine-focused elements.

Redirect Path

Redirect path is a free and essential chrome extension. This tool allows you to understand the redirect elements of your website and pages within your domain. Using this tool on every page within a domain, you can analyze a few key things.

This includes HTTP Header and Redirect Path flags such as 301, 302, 404, or 500. All these status codes allow you to check the SEO integrity of your website and other critical technical aspects related to website redirects.

Check My Links (Chrome Plugin)

Check My Links is an essential tool for any SEO expert. This is another Chrome extension that goes through your website to check for broken or redirected links. To make your website load faster and work seamlessly, this tool is a necessary utility.

Light in weight and nature, this extension crawls through your domain within a few seconds. That’s one of the main reasons many SEO experts use it to check the integrity of links in their content.

Ubersuggest

Ubersuggest is one of the leading keyword research tools today. This keyword research tool is offered on Neil Patel’s website, which has all the essentials. Besides, it also offers location-based keyword searches.

This factor alone makes it the right choice for local SEO matters. Regardless, it’s a capable tool to help you find the right keywords.

Mobile-Friendly Test

The mobile-Friendly test is a simple but essential tool for any SEO expert. To ensure the quality and compatibility of your website on mobile phones, it’s imperative to use this tool. You need this tool in your arsenal because mobile-friendliness is critical in search engine ranks.
Checking your page/domain for mobile-friendliness can help you identify the metrics that need working.

 AnswerThePublic

AnswerThePublic is a keyword finder that can help you find keywords uniquely. Now, you can always use Google Keyword Finder. However, this particular tool stands out because of its unique approach.

For instance, you put a keyword, the country, and the language into it. Then, it scans for those keywords’ most relatable/relevant questions.
Therefore, once you use this tool, you’ll have many questions, beginning with how, why, which, are, etc. Answering these questions in your content will help you gain viable traction in SERP. Hence, crawlers will analyze your content for the informative answer to those questions.

Conclusion

These are some of the most viable tools an SEO expert needs in their arsenal that keeps you in the loop by analyzing the critical technical aspects of a website. They allow you to better for SEO strategy and elevate the overall quality of your website.

Ramya Teja

Digital Marketing Expert, consultant, Mentor and
Director of KandraDigital Marketing
Solutions Pvt Ltd.