Push Notifications software helps businesses deliver personalized messages to their website visitors even when they are not on the website, basically the messages will be delivered to their browsers if they have opted in for the notifications during their visit to the website. Web push notifications services is a cookie based marketing service which is very much similar to the remarketing campaigns, and the beauty is you don’t need to spend a lot on marketing like Google remarketing or FaceBook remarketing or any other Remarketing marketing platforms that charge you. Web Push Notifications marketing costs you nothing, but can, Increase your conversion rate by at least 10-15% Very much useful when your business has recurring customers Increase repeat orders Build relationships with the customers Drive more audiences to your new content every time Have a loyal subscriber base Push notifications marketing can be done at no expense at all, there are a good number of free tools with decent features, or one can subscribe for the paid tools to take advantage of the best features. (The paid tools cost you between 10$ to 100$ usually and you can always pick the best one for you, and in this article we also help you to pick the best one for your business) Push notification tools are easy to install and you can send updates to both mobile and desktops using the multi-device support feature. It allows you to send push notifications to users with the aim of creating more engagement and the probability of revisiting a site or an application. Here are the list of the most popular 10 push notification tools, their profile, features and pricing. Take me to the comparison table 1. PushWoosh Features Below are the powerful features that distinguish Pushwoosh from other solutions in the market. Multi-platform message delivery High-speed delivery: up to 500k notifications per second Omnichannel automated campaigns: web & mobile push notifications, in-app messages, email, SMS, and WhatsApp Personalized messaging campaigns Advanced segmentation based on attributes, behavior, and location A/B/n testing and optimization Real-time statistics with visual analytics dashboards Seamless integration with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, Apphud, mParticle, Make, Piano, Tealium, and more Companies using: India Today, FIBA, Wetter, Just Dice, Payit, AvaTrade, etc. Pricing: The Base Plan gives you full access to the platform and all features for $0/month until your app reaches 1,000 push subscribers. From there, you can build your own plan and pay only for what you use. See Pushwoosh’s modular pricing on the website or request a custom plan tailored to your needs. Website: pushwoosh.com 2. PushEngage Features 14-day trial period for any plan Supports both HTTP and HTTPS site Language/Country adoption Frequency Capping Dynamic Segmentation Cart Abandonment Notification Automatic responders Dashboard analytics Multiple browser support Push Subscriber Portability Clients: Domino’s, Indeed, Times Now and AJIO, etc. Pricing: Free: 2,500 Subscribers Business Plan: $29/month, up to 5000 subscribers Premium Plan: $59/month, up to 10,000 subscribers Enterprise Plan: Custom pricing Website: https://www.pushengage.com/ 3.OneSignal Features Easy to setup Real-Time Reporting A/B Testing Automated Messaging Intelligent Delivery Analyze Results Anywhere Incredible Scalability Superior Segmentation Offers custom post-types(photos and videos) Clients: Skyscanner, Conde Nast, Adobe, Uber, etc. Pricing: Free, Starter ($99 / month), Pro ($500 / month) Website: https://onesignal.com/ 4. Urban Airship Features Real-Time Visitor based segmentation Scheduled notifications Behavioral triggers Event triggers Analytics (Social Media) No form fill required Multiple Browser Support Companies using: Walgreens, ABS News, Adidas, and Virgin Galactic, The Wall Street Journal, Alaska Airlines, and Airbnb, etc Pricing: Free up to 1000 contacts Business: Custom pricing Website: https://www.airship.com/platform/channels/web-notifications/ 5. iZooto Multi-Platform Communication Personalized Communication In-Depth Analysis Easy Integration Audience Segmentation Detailed dashboard and reporting Subscription Date Based Targeting Event-Based Targeting Companies using: Adidas, Walmart, Malaymail, Times of India, Telefonica, News Corp, Hearst and many. Pricing: Basic: Free up to 2,500 Subscribers Essential: $25.00/month Advanced: $75.00/month Engage: $85.00/month Website: https://www.izooto.com/ 6. VWO Engage( formerly Pushcrew) Rich notifications Notification Scheduling Push Automation Advanced behavior-based segmentation All the integrations you will ever need A well-documented API Supports all popular browsers Analytics (Social Media) Companies using: Unicef, Lenovo, Wingify and many. Pricing: Free up to 2,000 subscribers Premium: $25/month Business: $75/month Enterprise: Custom pricing Website: https://vwo.com/engage/ 7. Webpushr Powerful User Segmentation Large Image & Emoji Support Scheduled Delivery Subscriber Data Enhancement Realtime Reporting Conversion Tracking Opt-In Prompt Customization Companies: Many small businesses and publishers. Pricing: Lifetime Free For more features: starts from $19/Month Website: https://www.webpushr.com/ 8. NotifyVisitors Powerful Segmentation Customize Subscription Design Rich Notifications Advanced Analytics Geofencing Triggered notifications Clients: American Express, Vodafone, MakeMyTrip, Emirates NBD, Timejobs.com and many Pricing: Starting from $49/Month Website: https://www.notifyvisitors.com/ Complete Marketing Automation Dynamic Segmentation Targeted Notification Multiple browsers and platform support Engage Mobile Users Without App Geo analytics Multiple languages support Companies using: Northweek, SKY, Jobs77, Skillsmap, Ticketsonline, Tauzia hotels etc. Pricing(Prices vary based on billed monthly or yearly): Free: Up to 3000 Subscribers Basic: $12/Month (Billed Monthly) and $10/Month (Billed yearly) Premium: $39/Month and $33/Month Platinum: $69/Month and $58/Month Website: https://pushalert.co/ 10. Aimtell Advanced user analytics Schedule notifications Conversion Tracking Large Image Support Timezone Delivery Emoji support 3rd party integrations Companies using: Globalrose, Leflair, Neil Patel, Rhone Apparel, Scrapbook.com, Zasttra.com and many others. Pricing: Starter: $29/month Basic: $49/month Plus: $99/month Enterprise: Custom pricing Website: https://aimtell.com/ Comparison Table- Top 10 Web Push Notification Tools Here are some opinions about the top 3 tools, those are most used as compared to any other web push notification softwares. You may have to read through before you make the decision to opt for the one. OneSignal OneSignal push notification tool is the fastest growing and popular tool ever compared to its competitors. It offers all the best features with unlimited push notifications with unlimited subscribers free of cost. The only disadvantage is, with free service OneSignal may sell its data to advertisers and researchers(less data security with free service) and also there may be few issues in mobile app notification delivery. They provide a paid service for increased/high data privacy. PushEngage Most of the features were good to go. Most of the users are willing to continue with the current tool. Most of them have faced issues in initial configuration/installation but these issues were resolved easily. VWO Engage It supports in providing great notification delivery for both desktop and mobile users. It has good privacy features. Most of the users have felt the dashboard analytics section(live reports) can be improvised.
9. PushAlert
Manjunath Chowdary
Digital Marketing Consultant
Kandra Digital
