Push Notifications software helps businesses deliver personalized messages to their website visitors even when they are not on the website, basically the messages will be delivered to their browsers if they have opted in for the notifications during their visit to the website. Web push notifications services is a cookie based marketing service which is very much similar to the remarketing campaigns, and the beauty is you don’t need to spend a lot on marketing like Google remarketing or FaceBook remarketing or any other Remarketing marketing platforms that charge you.

Web Push Notifications marketing costs you nothing, but can,

• Increase your conversion rate by at least 10-15%
• Very much useful when your business has recurring customers
• Increase repeat orders
• Build relationships with the customers
• Drive more audiences to your new content every time
• Have a loyal subscriber base

Push notifications marketing can be done at no expense at all, there are a good number of free tools with decent features, or one can subscribe for the paid tools to take advantage of the best features. (The paid tools cost you between 10$ to 100$ usually and you can always pick the best one for you, and in this article we also help you to pick the best one for your business)

Push notification tools are easy to install and you can send updates to both mobile and desktops using the multi-device support feature. It allows you to send push notifications to users with the aim of creating more engagement and the probability of revisiting a site or an application.

Here are the list of the most popular 10 push notification tools, their profile, features and pricing.

Take me to the comparison table

1. OneSignal

Features

• Easy to setup
• Real-Time Reporting
• A/B Testing
• Automated Messaging
• Intelligent Delivery
• Analyze Results Anywhere
• Incredible Scalability
• Superior Segmentation
• Offers custom post-types(photos and videos)

Clients: Skyscanner, Conde Nast, Adobe, Uber, etc.

Pricing: Free, Starter ($99 / month), Pro ($500 / month)

Website: https://onesignal.com/

2. PushEngage

Features

• 14-day trial period for any plan
• Supports both HTTP and HTTPS site
• Language/Country adoption
• Frequency Capping
• Dynamic Segmentation
• Cart Abandonment Notification
• Automatic responders
• Dashboard analytics
• Multiple browser support
• Push Subscriber Portability

Clients: Domino’s, Indeed, Times Now and AJIO, etc.

Pricing:

Free: 2,500 Subscribers

Business Plan: $29/month, up to 5000 subscribers

 Premium Plan: $59/month, up to 10,000 subscribers

Enterprise Plan: Custom pricing

Website: https://www.pushengage.com/

3. PushWoosh

Features

• Rich Multimedia
• Notification Scheduling
• A/B-testing
• Personalized campaigns
• Geozone
• Multi-language and multi time zone
• Real-time statistics

Companies using: Avianca, wetter.com, telepizza, Honeywell, etc

Pricing: 

Start-Up: Free 

Developer: $41.95/month

Marketing: $125.95/month

Business: Custom Pricing

Website: www.pushwoosh.com

4. Urban Airship

Features

• Real-Time
• Visitor based segmentation
• Scheduled notifications
• Behavioral triggers
• Event triggers
• Analytics (Social Media)
• No form fill required
• Multiple Browser Support

Companies using: Walgreens, ABS News, Adidas, and Virgin Galactic, The Wall Street Journal, Alaska Airlines, and Airbnb, etc

Pricing: Free up to 1000 contacts

Business: Custom pricing

Website: https://www.airship.com/platform/channels/web-notifications/

5. iZooto

• Multi-Platform Communication
• Personalized Communication
• In-Depth Analysis
• Easy Integration
• Audience Segmentation
• Detailed dashboard and reporting
• Subscription Date Based Targeting
• Event-Based Targeting

Companies using: Adidas, Walmart, Malaymail, Times of India, Telefonica, News Corp, Hearst and many.

Pricing:

Basic: Free up to 2,500 Subscribers

Essential: $25.00/month

Advanced: $75.00/month

Engage: $85.00/month

Website: https://www.izooto.com/

 

6. VWO Engage( formerly Pushcrew)

• Rich notifications
• Notification Scheduling
• Push Automation
• Advanced behavior-based segmentation
• All the integrations you will ever need
• A well-documented API
• Supports all popular browsers
• Analytics (Social Media)

Companies using: Unicef, Lenovo, Wingify and many.

Pricing: Free up to 2,000 subscribers

Premium: $25/month

Business: $75/month

Enterprise: Custom pricing

Website: https://vwo.com/engage/

 

7. Webpushr

• Powerful User Segmentation
• Large Image & Emoji Support
• Scheduled Delivery
• Subscriber Data Enhancement
• Realtime Reporting
• Conversion Tracking
• Opt-In Prompt Customization

Companies: Many small businesses and publishers.

Pricing: Lifetime Free

For more features: starts from $19/Month

Website: https://www.webpushr.com/

 

8. NotifyVisitors

• Powerful Segmentation
• Customize Subscription Design
• Rich Notifications
• Advanced Analytics
• Geofencing
• Triggered notifications

Clients: American Express, Vodafone, MakeMyTrip, Emirates NBD, Timejobs.com and many

Pricing: Starting from $49/Month

Website: https://www.notifyvisitors.com/

 
9. PushAlert

• Complete Marketing Automation
• Dynamic Segmentation
• Targeted Notification
• Multiple browsers and platform support
• Engage Mobile Users Without App
• Geo analytics
• Multiple languages support

Companies using: Northweek, SKY, Jobs77, Skillsmap, Ticketsonline, Tauzia hotels etc.

Pricing(Prices vary based on billed monthly or yearly):

Free: Up to 3000 Subscribers

Basic: $12/Month (Billed Monthly) and $10/Month (Billed yearly)

Premium: $39/Month and $33/Month

Platinum: $69/Month and $58/Month

Website: https://pushalert.co/

10. Aimtell

• Advanced user analytics
• Schedule notifications
• Conversion Tracking
• Large Image Support
• Timezone Delivery
• Emoji support
• 3rd party integrations

Companies using:  Globalrose, Leflair, Neil Patel, Rhone Apparel, Scrapbook.com, Zasttra.com and many others.

Pricing: Starter: $29/month

Basic: $49/month

Plus: $99/month

Enterprise: Custom pricing

Website: https://aimtell.com/

 

Comparison Table- Top 10 Web Push Notification Tools 

 

	Starting price/Month	Popular	HTTP support	A/B testing	Free trial	Available for
OneSignal	Free	Rank 1	✔	✔	✔	Windows, Mac, Linux, Cloud, Android, iPhone and iPad.
PushEngage	$29.00	Rank 2	✔	✔	✔	Cloud
PushWoosh	$41.95	-	✔	✔	✔	Cloud
Airship	Free	-	✔	✔	-	Cloud
iZooto	Free	-	✔	✔	✔	Cloud
VWO Engage	Free	Rank 3	✔	-	✔	Cloud
Webpushr	Lifetime free	Rank 1	✔	✔	✔	Windows, Mac, Linux, Cloud, Android, and Safari
NotifyVisitors	$49.00	Rank 4	✔	✔	-	Cloud
PushAlert	Free	Rank 5	✔	✔	✔	Cloud
Aimtell	$29.00	-	-	✔	✔	Windows, Mac, Linux, Cloud, and Android

Here are some opinions about the top 3 tools, those are most used as compared to any other web push notification softwares. You may have to read through before you make the decision to opt for the one.

OneSignal

OneSignal push notification tool is the fastest growing and popular tool ever compared to its competitors. It offers all the best features with unlimited push notifications with unlimited subscribers free of cost. 

The only disadvantage is, with free service OneSignal may sell its data to advertisers and researchers(less data security with free service) and also there may be few issues in mobile app notification delivery. They provide a paid service for increased/high data privacy.

PushEngage

Most of the features were good to go. Most of the users are willing to continue with the current tool. Most of them have faced issues in initial configuration/installation but these issues were resolved easily. 

 VWO Engage

It supports in providing great notification delivery for both desktop and mobile users. It has good privacy features. 

Most of the users have felt the dashboard analytics section(live reports) can be improvised.